Standard Chartered Bank Uganda has today launched its “Road to Anfield” campaign at a press conference held at their head offices on Speke Road, Kampala.

The “Standard Chartered Trophy-Road to Anfield 2015” is an international 5 aside football tournament that provides local markets with a platform from which to actively engage football fans and also help them donate to charity in order to develop football.

It is hinged on the Bank’s Liverpool FC sponsorship and is an opportunity for Standard Chartered to reinforce its partnership with Liverpool FC and generate direct benefits to businesses. This is the fourth year of the Standard Chartered Trophy.

“The Standard Chartered Trophy(SC Trophy) is hinged on the Bank’s Liverpool FC sponsorship. Whilst it has been running in various Standard Chartered markets for a couple of years and has grown very popular, it is the first time it is being held in Uganda,” Herman Kasekende, the Chief Executive Officer of Standard Chartered Bank said at the launch. “We are therefore very excited to host this fun-filled interactive sporty campaign for the first time in Uganda for our stakeholders.”

There will be 40 teams for the Uganda Chapter of the Liverpool tournament including staff, corporate bodies, customers/clients and the media with each team fielding a side of 7 players. The tournament will take place on February 7 2015.

A regional tournament with the winning teams from Uganda, Kenya and Tanzania will be held in Nairobi. The winner will represent East Africa in Anfield, where a total of 10 teams from across the Standard Chartered Group will tussle it out for the trophy.

The 5-aside football tournament is only for amateur players and no professional player will be accepted to participate in any of the teams and the organisers of the tournament Standard Chartered will have a committee set up to select the best side that will represent Uganda at the regional finals in Nairobi, Kenya so it’s not guaranteed that the winners of the Uganda chapter will all make it to the finals however all the three that make it to the final stage will be given awards.

The deadline for registration is January 23 to participate in the Uganda Qualifying Tournament set for February 7th 2015 at Mandela National Stadiun, Namboole.

The campaign has a social cause attached to it as proceeds from the money raised from registration goes to a disadvantaged football club in Uganda and help promote football in Uganda.

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