Details of Nile Breweries Deal to FUFA:

Total Package: Ush4 Billion

  • Duration: 4 years (2015-2019)
  • Cash Direct To FUFA : 1.8 Billion
  • Cash to National Team & Promotional Tours: Ug Shs 2.2 Billion

Beer company, Nile Breweries Limited under the Nile Special brand have extended their ‘marriage’ with the Federation of Uganda Football Associations by four years with another deal worth Ugx 4 billion.

This is after the previous deal (worth Ug Shs 1.2 Billion for three years) was due to expire in October 2015.

In the new deal, 1.8 Billion will go direct to the FUFA account for the national team activities; 2.2 billion is an additional package to promote the national team through media and countrywide tours for over the four years.

As a brand we take special pride in local occasions that bring us together as Ugandans and the national team (The Uganda Cranes) is such a one

Nile Breweries Limited marketing Director Daniel Ogong remarked as he also handed over Ug. Shs  54M as the Cranes welfare.

This amount was collected from the promotion organized last year code named ‘Cranes Na-Mutima’.

The package takes the form of cash, communication during the national team engagements and the Nile Special Cranes Na Mutima tours.

FUFA was represented by Vice President Justus Mugisha, CEO Edgar Watson, Coaches Micho and Moses Basena and one player, Richard Kasagga.

FUFA appreciated the new offer;

Our major objective is to improve Cranes’ country-wide appeal so that it remains a viable platform to associate with. We are grateful for our partnership with Nile Special. We thank the brand for this vote of confidence. It is a firm indicator of the value that the brand has leveraged by its association with the national team.

Watson, a former Cranes player, but now serving as the federation Chief Executive Officer said.

Airtel Uganda Limited is the Uganda Cranes official sponsor.

Other Bidco Uganda Limited, National Insurance Corporation (NIC) and Nile Breweries Limited.

David Isabirye is a senior staff writer for Kawowo Sports where he covers most of the major events.

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