Kenya Football is set to ripe big from special funding by the World’s football body, Federation of International Football Associations (FIFA).
In FIFA’s latest communique to the Football Kenya Federation (FKF), Kenya will benefit from the funds for a specific women football development pilot project set to kick off next year.
The letter addressed to the FKF Chief Executive Officer (CEO) reads;
We are pleased to inform you that your Member Association (MA) has been selected to form part of the pilot phase for FIFA’s new women’s football development programmes.
We have selected your MA for the pilot project which will focus on participation growth – a key pillar of our women’s football strategy whereby FIFA is aiming to reach 60 million female players by 2026.
Before rolling out our participation strategy globally, it is important that we carry out a successful pilot phase
Your MA has a strong foundation favouring women’s football development and therefore has been identified as a high potential FIFA member in supporting this goal.
This pilot project will focus on assessing your current competition and development landscape and support the development of new and improved sustainable leagues using your existing club and school structures for different age categories.
FIFA’s new approach to women’s football development is to create tailor made projects together with you and your team which support the specific needs of your MA over a period of 18 months.
For this reason, the project will be tailored to your existing women’s football structures, competitions, capacities and resources.
As part of the pilot project, FIFA will appoint a technical expert that will work with your association on a regular basis.
She/He will help your association design long term programme in order to grow the participation of girls into football based on which FIFA support will be awarded (equipment and direct financial investment).
We would like to start the project in the first quarter of 2018.
Therefore, we would appreciate if you could confirm your interest to be the pilot association for this project as well as share your association’s availability to start with the project and host the FIFA Expert.
The initial visit should last up to one week in order for the FIFA Technical expert exchange with all key stakeholders and outline the initial expected outcomes in your top management.
The first quarter of the project is set to roll out next year and Kenya’s MA is expected to confirm by January 15, 2018.