Uganda Cranes training in Morocco Credit: FUFA Media

Dear Uganda Cranes, the whole world is watching you.

In a few days, you will step onto a pitch that represents the pinnacle of African football. When you pull that jersey over your head, you are wrapping yourself in the fabric of our nation. That flag—the black, yellow and red—is not just a design; it is the soul of millions. To wear it is a sacred trust. While you may not be the highest-ranked team in the tournament, you are the ones chosen. Out of millions of Ugandans who dream of kickabouts in the dust, you are the select few with the talent and the timing to be Morocco. You must now prove that the selection was justified.

This is the time to parade yourselves to the world. Every tackle, every sprint and every clinical finish is a billboard for your talent. The global football market does not wait for those who hesitate. Agents and scouts from every major league are tuning in, and they are looking for more than just skill; they are looking for character. This is your audition for the life you have always dreamed of. Use every second on that pitch to show that a player from Uganda can compete with the best in Europe, Asia or anywhere else.

In modern football, a continental tournament is no longer just a competition; it is a global trade fair. For every player wearing the Ugandan jersey, every second spent on the ball is a live advertisement beamed to scouts in London, talent spotters in Marseille and sporting directors in Munich or Cairo.

The reality of the sport today is that the distance between the Ugandan Premier League and the European top flights has never been shorter, provided a player seizes the right moment. When the whistle blows in 2025, the pitch becomes a billboard. History has shown that one decisive sliding tackle or a perfectly weighted cross can rewrite a career trajectory overnight. Scouts are not just looking for raw speed or strength; they are looking for the temperament to handle the pressure of the big stage. They want the player who treats a throw-in in the 89th minute with the same intensity as a kickoff.

The transition from local clubs to international prominence requires more than just talent. It requires an understanding that during these few weeks, the world is watching you with a magnifying glass. A disciplined performance against the continent’s giants can appreciate a player’s market value by millions of dollars in a single afternoon.

In this mission, your focus must remain unbreakable. There has often been talk of allowances and financial grievances that creep into the dressing room, but you cannot let that conversation cloud the bigger picture. Do not let the pursuit of a temporary check cause you to lose sight of your massive ambition. The world is watching how you carry yourselves. If you allow money talk to diminish your hunger on the field, you are only devaluing your own brand. Stay hungry for the win, and let your excellence on the grass force the world to pay attention.

Do not play for the result alone. Play for the eyes that are watching from thousands of miles away. Every interception is a line on a resume. Every goal is a highlight reel that could lead to a life-changing contract.

You must go out there and be the team that no one wants to play against. Become a squad defined by its grit, its discipline and its refusal to back down. Whether you are facing a continental giant or a rising star, make them dread the 90 minutes they have to spend on the pitch with the Cranes. When you play with that level of intensity, you are marketing Uganda as a source of top-tier talent and marketing yourselves as elite athletes ready for any challenge.

You are the hope for our children. There are children playing with bundled rags for balls in Zombo, Rakai and Kamuli who see themselves in you. When you play with passion and dignity, you tell the boy in Kalungu and Bugiri that his dreams are valid. You are showing them that the path from a dusty pitch in Namutumba or Arua to the bright lights of a continental tournament is possible. Do not let them down. Show them what it means to be a patriot.

Uganda is on the horizon of a golden era as we prepare to co-host the 2027 tournament. The atmosphere we build today determines the success of that historic event. You are the architects of that foundation. By playing with heart in this campaign, you ignite the fire that will carry us toward 2027.

We, at home, have your back. We will be cheering, we will be praying and we will be watching every move. You carry our pride, our hopes and our flag. Go out there and show the world what it means to be a Crane.

Javira Ssebwami is a Ugandan business journalist

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1 Comment

  1. Best encouraging words from u I love it, let those crane players know they are the best. It’s not Morocco, not Ivory Coast, not even DR Congo, not any other country in the continent but it’s the cranes , WE GO CRANES.

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