This article uses UACE grading style to rank the performance of the major sports federations/associations in Uganda.



Overall Performance
:

  1. UVF 67% B-
  2. 
URU 61% C+

  3. FUBA 61% C+

  4. UAF 51% D+

  5. MOES 45% D-

  6. FUFA 35% E

Grading Scale:


Participation/Hosting and Performance in international competitions [10 points
]

Web and Social Media presence [10 Points
]

Marketing [10 points]


Promotions and grass roots presence [10 points]


Transparency [10 points]


Youth development and Participation [10 points]


Public Relations [10 Points]


Gender Equity [10 Points
]

Other Miscellaneous [20 Points]



Uganda Athletics Federation

:

The 2014 Commonwealth had Uganda enter a sizable contingent of Athletes for the Commonwealth, the IAAF grand Prix events and the All Africa games. Managing a gold medal at the 2014 games was a milestone that puts the score up. Winning the 
rights to host the World Cross country championships is a definite plus for the organisation.

UAF has a Facebook page which they update very irregularly but the website is up and not well maintained interactions on twitter are also not very common.

The Marketing department of UAF is in slumber mode failing to attract more sponsorship to their globally beating athletes. At grassroots, UAF hosts the U-16 championship and also their supervision of School championships is admirable. 


Transparency proved a challenge mainly with accusations of molestation of female athletes that seems to go unpunished. 
Youth development is a strong point for this federation with national competitions for almost all age groups.

Public relations is a nightmare as the UAF officials are tight lipped and also seem to let bad news spread without trying to counter the effect. 
Both sexes are fairly represented in Athletics. Slow development of the field events is a downside for this federation.

SCORES:


Participation/Hosting and Performance in international competitions: 9 points


Web and Social Media presence: 4 Points


Marketing: 2 points


Promotions and grass roots presence: 5 points


Transparency: 1 point


Youth development and Participation: 8 points


Gender Equity: 10 Points


Public Relations: 2 Points


Other Miscellaneous: 10 Points


Total Score: 51 points


Grade: D-



UGANDA RUGBY UNION (URU)

:

URU manages to get an honourable score for participating in international tournaments. Well the performance of the fifteens team leaves a sour taste. A single win is all the Rugby cranes have to show for a year of rugby. The sevens cranes redeem their sevens counterparts with promising performances in Masaku, Scotland and Zimbabwe. The ladies too had a year to forget.



URU also scores highly in web presence and social media. All their social media outlets are updated regularly. Thanks to outsourcing their media operations, you can know anything about rugby from what the players eat to where they sleep and who they hang out with. You can always cross check with UgrugbyFanzone or RugbynationUG on Facebook and twitter for any related activity and all clubs are hyper interactive on social media.

 Rugby outsources their marketing to Moringa Oglivy who are doing a tremendous job. Rugby seems to be the most sponsored sport in Uganda. A good performance.



URU continues to stagger in the grass roots and outreach programmes. A nation wide league was successful last year but seems to be struggling this year. Rugby seems to be spreading to other parts of the country but in slow motion. Lira Bulls made it briefly to the Premier league and headed back. 



When it comes to transparency, URU provides accountability at their AGM. They is not yet any proper explanation of the resignation of country manager Gilbert Bukenya.



In terms of gender equity, URU does adequately but not well. The Uganda women’s sevens team performed poorly managing to win the bowl the first time they stooped this low. They lost the Elgon cup to arch rivals Kenya. The U19 Victoria Vixens managed to lift the Safaricom sevens without conceding a point. 

URU continues to participate and perform well in youth tournaments. In 2014, Uganda won the Africa U-19 rugby tournament tier 1B. 



2014 was an average Public relations year for URU. Poor performance by the senior national teams for both ladies and gentlemen was compensated for by the performance of Sevens and U19 Cranes. 



SCORES:

Participation/Hosting and Performance in international competitions: 5 points


Web presence and Social Media presence: 9 Points


Marketing: 9 points


Promotions and grass roots presence: 5 points


Transparency: 7 points


Youth development and Participation: 6 points


Gender Equity: 6 Points


Public Relations: 5 Points


Other Miscellaneous: 10 Points


Total Score 62


Grade C+



Federation of Uganda Football Associations

 (FUFA):

FUFA does poorly in participation, performance and hosting. For the umpteenth time, Uganda failed to qualify for the Africa Cup of Nations. 

At present the FUFA website is functional while their social media pages have been updated very often.

 FUFA does a poor job of marketing the sport or promoting it at the grassroots.

In fact, FUFA greed has caused the demise of popular grassroots tournaments.

 As with other associations, transparency is non-existent at FUFA.

Youth development is as good as dead and Uganda went around limping towards the U17 qualifiers and were quickly sent packing.



FUFA’s record in gender equity is appalling. The U20 ladies team were at times seeming like a group of girls abandoned.

 FUFA’s public relations is poor due to their constant fighting with other parties. 



SCORES:


Participation/Hosting and Performance in international competitions: 4 points


Web presence and Social Media presence: 8 Points


Marketing: 2 points


Promotions and grassroots presence: 2 points


Transparency: 1 point


Youth development and Participation: 2 points


Gender Equity: 4 points


Public Relations: 2 Points


Other Miscellaneous: 10 Points


Total Score: 35


Grade: E



Federation Of Uganda Basketball Association(FUBA):

FUBA performed beyond the roof in participation and performance. 2014 was the year when FUBA competence saw Uganda get opportunity to qualify for the Africa basketball championships as both men and women qualified. 

FUBA does have social media pages but they are not updated with in-depth analysis as often as URU’s.



FUBA does very little to promote the game at grass roots level. Though the game is more popular, FUBA has done nothing to promote the game countrywide and provide playing facilities.

 Uganda beat their Kenyan counterparts at youth level. And they lost heavily. Youth development is dead and is mostly left to the schools, most of which do not have qualified coaches. A counter measure is in place for that from what we hear.



In terms of gender equity, FUBA does well. In fact the women’s team always does better than the men’s team and 2014 was no different.

FUBA does very poorly in public relations because they do absolutely nothing to promote the game leaving it to the ministry.


Participation/Hosting and Performance in international competitions: 10 points


Web and Social Media presence: 8 Points


Marketing 5 points


Promotions and grass roots presence: 4 points


Transparency: 5 points


Youth development and Participation: 6 points


Gender Equity: 8 points


Public Relations: 5 Points


Other Miscellaneous: 10 Points


Total Score: 61


Grade C+



Uganda Volleyball Federation

In terms of participation and performance Uganda volleyball can be classed as moderate. The Uganda women’s volleyball team missed out on the world championships.

The UVF does an excellent job of maintaining their social media pages with the latest information on the league, match results and all UVF related activities. They score highly in this area because fans have a place to get the latest information.



UVF also scores highly in grass roots presence because they make it a point to organize tournaments and matches throughout the country. They can do even better if they take volleyball to various neighbourhoods within the City of Kampala and other large towns.



In terms of youth development, UVF maintains many youth and age grade tournaments across the country. 

Gender equity is one area UVF always does well. In fact the women’s team always performs better than the men’s teams and 2014 was no different.



UVF did indeed secure a lucrative sponsorship in 2014. This earns the UVF points in public relations.




Participation/Hosting and Performance in international competitions: 7 points


Web and Social Media presence: 9 Points


Marketing: 5 points

Promotions and grass roots presence: 7 points


Transparency: 4 points


Youth development and Participation: 6 points


Gender Equity: 8 points


Public Relations: 6 Points


Other Miscellaneous: 15 points


Total Score 67


Grade: B-

Ministry Of Education And Sports



The ministry of sport has done little to nothing to enhance the performance of sports teams. Rugby and football teams performed shoddily in 2014 and the ministry has done nothing to provide remedial measures. 

The department of Physical Education and Sports has been threatening to get a website forever but well we stopped waiting.

They did open up a Facebook page which they promptly forgot needs constant updating. Well Twitter is a far cry. 

In youth development, the ministry runs Kids Athletics and Ball games for Primary schools which they source for funding. Secondary School games are thrown on their table too.

For the first time in close to 15 years, Uganda emerged winners in the annual Federation of East African Secondary School Games in Dar es Salaam.

 Ugandan Athletes are having acute difficulty participating in international tournaments like the Africa champions cup due to the huge financial obligations. There is little or no help coming from the ministry.

 The ministry could also do more to make associations accountable.



The ministry has also done nothing to help promote local clubs and local teams. Hooliganism has been a significant problem in Ugandan football today. The clubs do not have the capacity to deal with the menace any more than the general public can reduce crime. This task belongs to the government. Yet the ministry of sports has done nothing to help address the menace. In fact they have blamed the very clubs that literally have no control over their fans once they leave the stadium.



Participation/Hosting and Performance in international competitions: 5 points


Web presence and Social Media presence: 2 Points


Marketing: 1 point 


Promotions and grass roots presence: 7 points


Transparency: 1 point


Youth development and Participation: 7 points


Gender Equity: 9 points


Public Relations: 3 Points


Other Miscellaneous: 10 Points


Total Score: 45


Grade: D-

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