The quest for football clubs to fully exploit the marketing potential and opportunities arising from the popularity of the beautiful game continues to mushroom at a sporadic rate.
Before you read any further, half of the 16 top flight clubs have acquired different shirt sponsors who pay handsomely for their logos to be placed on the front and/or back of the playing jerseys.
In the second division league, Masavu Football Club marketing department leads the bandwagon.
According to the team manager Mustapha Agwan, Home and Away Furniture Mart, paid Shs10M for the placement of their logo on the club shirt.
We did not have any sponsor and for the start, this is not a bad beginning
Masavu thus becomes the first Big League club to exploit the jersey space for marketing.
Unlike Onduparaka who last season during their Big League time used to wear Discovery.com without any financial gain, the Entebbe club has moved a step further.
In the top flight, a host of clubs have already secured shirt sponsors. SC Villa and KCCA FC share Star Times, Bright Stars (Lato Milk and Fero Media), Onduparaka (Betway), Sadolin Paints F.C (Sadolin Paints), Soana (Semere Holdings), BUL (Fortune Butto) and lately Vipers (Hima Cement).
Express is in advanced talks with a pay TV for a mega deal.
