Global beverage brand Pepsi successfully lured on board two of the current finest footballers – Leo Messi and Mohamed Salah in a promotion for the 2019 UEFA Champions league campaign.
Ugandans too, have not been left of the box with ‘win like a baller’ promotion where consumers of pepsi stand to win cash and airtime.
The campaign was launched this week at the Sheraton Kampala Hotel with sports journalists from most media houses in the country the immediate early bird winners.
The promotion will run up to the end of the champions league season, culminating with the two successful clubs during Madrid’s final later in May 2019.
How to win:
Consumers simply have to purchase a pepsi bottle, check under the crown and send the code to 7888 for a chance to win cash and airtime instantly.
The numbers are also entered into a draw to win close to 15,000,000 during the weekly TV draw.
Paddy Muramiirah, the chief executive officer of Crown Beverages Limited was grateful of the opportunity to be part of the 2019 global football campaign under the tagline ‘Pepsi, for the love of it’.
This partnership has given us an opportunity to be part of one of the most popular and elite football events in the world. As Crown Beverages Limited, we are happy to part of this journey since 2015. We are thrilled that our brand, Pepsi, has promoted the competition in Uganda. As a result, Pepsi is now associated with the biggest football stars on the planet. As Crown Beverages Limited, we are delighted to join these stars in ensuring that our loyal customers are rewarded as they enjoy the game.Paddy Muramiirah, Chief Executive Officer, Crown Beverages Limited
The sports journalists in attendance were involved in a quiz to test their knowledge of the champions league.
Three journalists won a total of Shs 900,000 (each 300,000) as a promotional gimmick, branded jerseys, vuvuzelas, T-Shirts and water bottles.
There was entertainment by female music diva Lydia Jazmine as well as Uganda’s number one free style juggler Andy Skillz.
After the launch of the campaign, those in attendance watched the Manchester United 2-0 home defeat to French side Paris Saint Germaine (PSG).
Pepsi has a great, storied history of giving back to its customers through promotions. This is because we understand how much our customers love football, we have also made it a tradition to run a UEFA promotion every year.Isaac Ssekasi, Head of marketing, Crown Beverages Limited
There will be countrywide activations, so all our customers shall have an opportunity to win from their nearest towns. The promotion will take place between 12th February to 1st June 2019 .Elizabeth Mutamuliza, Brand manager, Pepsi
The ‘win like a baller’ promotion will take place between 12th February to 1st June 2019 .