MTN Group has been awarded as the most valuable telecom brand in Africa in a recent annual report by Brand Finance.
According to the report outed, MTN’s brand value was boosted by a solid overall performance for the year, despite challenging economic conditions and regulatory challenges in some markets.
AMID THESE UNPRECEDENTED TIMES IN FIGHTING A GLOBAL PANDEMIC, MTN GROUP IS HUMBLED BY THE BRAND FINANCE RECOGNITION AND OUR PROGRESS IN RISING UP THROUGH THE RANKS OF THIS YEAR’S TELECOMS 150 REPORTRob Shuter | MTN President and Group CEO
Brand Finance CEO, David Haigh commented: “MTN is to be commended for its performance in its home market as well as further afield. They are increasingly recognized throughout Africa by their customers as providing high quality service, because their brand image is deeply rooted on more than just marketing campaigns.”
The report noted a negative global impact on the brand value of the world’s biggest telecom companies which are set to be impacted by the Coronavirus outbreak.
WE HAVE BUILT A SOUND, ROBUST AND RESILIENT ORGANISATION THAT CAN AND WILL WEATHER THE STORM BEFORE US. AS A GROUP, WE ARE TAKING THE DECISIVE STEPS REQUIRED TO PERSEVERE IN OUR MTN SPIRIT OF TOGETHERNESS AND A POSITIVE, CAN-DO ATTITUDE.Rob Shuter | MTN President and Group CEO