MTN Uganda has partnered with BBS Terefayina as they celebrate their 5th Anniversary, to revive bicycle racing competitions (Obugaali) in Buganda.
Dubbed ‘Kengele ya BBS ne MTN’, the competition will take place from June 19-20, 2021 in Buddu (Masaka) with all the 18 counties of Buganda represented.
The launch of the event took place at the Buganda Kingdom administrative headquarters in Bulange Gardens, Mengo, Kampala.
Kengere ya BBS ne MTN is expected to revive cycling as a competitive sport in the kingdom and return the consequent social benefits to the people in Buganda.
Joseph Bogera, the General Manager, Sales & Distribution, MTN Uganda, said that MTN is proud to be part of the revival of this sport in Uganda.
“As MTN, we are strongly grounded in the belief that we are good together. We only succeed if the communities in which we operate succeed. Being a partner in development also means that we have a responsibility to support the social-economic opportunities in our communities like this we’re partnering on with BBS Terefayina as they celebrate 5 years of existence,” said Bogera.
Representation from all the 18 counties of Buganda will be mobilized and transported to Buddu where the challenge will take place. Each county (Masaza) team will comprise four (4) men, two (2) women, one (1) mechanic, and the team manager. These teams have been selected by the Cycling Committee in consultation with the respective County Sports Committees, from the various local competitions they organize.
The rules and regulations governing the Kengere ya BBS ne MTN bicycle challenge will be released ahead of the event next month.
“Bicycle racing used to be a major feature on Buganda’s social calendar. It is a sport that united our people. We are happy that once again, we shall be able to bring together all the 18 counties of Buganda and revive a healthy experience in the kingdom,” said Fabian Kasi, the Chairman of the Board of BBS Terefayina.
It will not be the first time MTN Uganda is being engaged in cycling. While celebrating its 20th anniversary in Uganda, MTN organized bicycle races across the country in the districts of Arua, Gulu, Lira, Kabale, Mbarara, Fort Portal, Hoima, and Mbale. The races were warmly welcomed as participants rode from neighboring districts to take part in the races, a great indication of the love for the sport in Uganda.