Confederation of African Football (CAF) has on Monday revealed the official Mascot that will br used for the 2025 Africa Cup of Nations in Morocco.
The mascot, named Assad is inspired by the Atlas lion, one of Morocco’s most iconic national symbols and a unifying and powerful figure across the African continent.
“Assad embodies the joy, passion, and energy that define Africa’s most prestigious football competition. He will play a crucial role in building an emotional connection and engaging audiences of all ages, especially children and families, who are central to football’s culture and its future.” Reads a statement from CAF.
AFCON 2025 will kickoff 13 days from now in Morocco with the tournament expected to run up to 18th January.
Assad will play a leading role in fan engagement across stadiums, fan zones, and community events. He will support global marketing and promotional campaigns, enrich digital content and interactive experiences, and contribute to CAF’s long-term brand narrative.
Assad’s visual identity centres on a friendly, youthful lion whose expressive features and energetic personality reflect the warmth, creativity, and diversity of Africa. His colour palette and overall style align seamlessly with the TotalEnergies CAF AFCON Morocco 2025 brand, ensuring a unified and dynamic tournament look.
