Overview:
Rebekka Goagoses previously served as Vice President for Development for Africa Netball. In that role, she oversaw programmes aimed at expanding participation and strengthening emerging federations.Now, as Acting President, her focus has broadened to include not only development but the commercial sustainability of the sport.
As the global sports landscape continues to evolve, the rise of women in leadership has become one of the most defining shifts.
In the wake of International Women’s Day, the story of Rebekka Goagoses offers a compelling portrait of that transformation – a leader whose journey reflects both the progress of women’s sport in the African continent and the work still to be done.
From her early days as a player in Namibia to her current role as Acting President of Africa Netball, Goagoses has built her career on a deep understanding of the game.
Recognised as Namibia’s Netball Player of the Year in 2005, she entered administration with a perspective shaped by lived experience on the court.
“Understanding the game from a player’s perspective keeps leadership grounded and ensures that athlete welfare and development remain a priority,” said Goagoses.
Her transition into governance in the early 2010s marked the beginning of a steady rise through the administrative ranks.
At Netball Namibia, where she served in key roles including Vice President for Marketing and later President, Goagoses focused on strengthening structures and improving the visibility of the sport.
Her leadership coincided with a period of rebuilding, where the priority shifted towards creating sustainable systems that could support both players and commercial growth.
“The challenge was to move beyond short-term thinking and position netball as a viable product for investment,” said Goagoses, noting that this required structured competitions, improved infrastructure and a clearer value proposition for sponsors.
This approach reflects a broader global trend. Women’s sport is experiencing unprecedented growth, with expanding audiences and increasing commercial investment driving its evolution into a multi-billion-dollar industry. Revenue is projected to surpass $2.35 billion in 2025, underlining the scale of opportunity now emerging across the sector.
“The commercial value of women’s sport is now clear, but the responsibility is on us to build systems that can attract and sustain that investment,” said Goagoses.
Her experience at Africa Netball, where she previously served as Vice President for Development, has shaped that perspective.
In that role, she oversaw programmes aimed at expanding participation and strengthening emerging federations.
Now, as Acting President, her focus has broadened to include not only development but the commercial sustainability of the sport.
Participation across Africa has grown significantly, with more than twenty countries now competing at international level.
Yet, as Goagoses pointed out, participation alone is not enough.
Without investment in professional leagues, broadcast partnerships and structured competitions, the sport risks stagnation.
“Development and commercial strategy must work together, grassroots programmes bring players into the sport but professional structures are what keeps them there,” said Goagoses.
That visibility, she added, is increasingly driven by digital platforms and media exposure. Globally, women’s sport has benefited from a surge in online engagement and broadcast coverage, creating new opportunities for sponsorship and audience growth.
For African netball, replicating that model will be key to unlocking its commercial potential.
“Audience growth is critical because when people watch, brands follow and when big brands invest – this allows the sport to grow,” said Goagoses.
Beyond the financial and structural considerations, her leadership is also rooted in a broader sense of purpose.
As more women take on decision-making roles in global sport, they are reshaping governance and influencing conversations around equality, access and opportunity. “Leadership is about creating pathways for others and ensuring that the system becomes more inclusive than it was before,” said Goagoses.
In many ways, Goagoses’ journey reflects the wider trajectory of women’s sport, one defined by growth, resilience and a shift towards recognition not only as a social movement but as a serious economic force.
Under her leadership, Africa Netball is navigating that transition in the continent – balancing developmentwith ambition and structure with opportunity.
“The goal is to build a system where African netball is competitive at the highest level, supported by strong governance and meaningful investment,” said Goagoses.
As the global spotlight continues to turn towards women’s sport, leaders like Goagoses are ensuring that Africa is not left on the margins of that story.
Instead, through deliberate strategy and measured leadership, she is helping to position the continent as an active contributor in its future.
In doing so, she is shaping not just the future of netball, but the broader narrative of women’s leadership in African sport.
Key Attribute: Thato Sizani, for Africa Netball |
