Beyond expanding access to world-class sport through its new package line-up, MultiChoice continues to invest in content experiences that resonate with audiences across the continent.
As part of this commitment, the business is launching SuperSport Swahili, a dedicated 24/7 Swahili-language sports channel created specifically for East African audiences.
Launching on 5 November, the channel brings together world-class football, international sporting events and original sports programming with Swahili commentary, studio analysis and regional storytelling.
Available to customers in Tanzania, Kenya and Uganda, SuperSport Swahili will feature a compelling line-up including the Premier League, UEFA competitions, La Liga, Serie A, international football, athletics, UFC, WWE and locally relevant sports content, making it easier than ever for fans to experience the sport they love in the language they love.
