FUBA Play-Off Start : 1st November 2013
Nile Breweries Limited under the Castle lite brand has on Wednesday morning unveiled a special package worthy Ug. Shs 170 Million to facilitate the smooth running of the league play-offs that kick off on 1st November 2013 at the Lugogo Indoor Arena.
“Castle lite has once again reaffirmed the brand’s strategic thought of building its affinity within its target audience through supporting sports platforms that exhibit a lot of promise. For the game, the fans, FUBA and the brand, its a win – win situation”, Isaac Sekasi, the brand manager for Castle lite remarked at the official unveiling of the package at Triangle Hotel in Kampala.
Appreciating the offer, the FUBA President, Ambrose Tashobya expressed diligent and promised efficient accountability of funds received. “We are pleased with the castle lite offer, it is a positive endorsement that the game of basketball is moving in the right direction”, Tashobya said.
Present at the brief ceremony were, FUBA Executive members, the Airtel Zonal Biz Manger Uganda, Ali Balunywa, club officials, Rwenzori Mineral water representatives, the media and other FUBA stake holders.
Part of the Castle lite sponsorship package will include lots of fun games through which the fans will be able to win an assortment of merchandise during selected games that will also be aired live on NBS Television.
Airtel, who has been sponsoring the regular season pledged to continue with the Ug Shs 60 Million offer they unleashed earlier (in June 2013) to help the clubs run the league affairs.
“We pledge as Airtel Uganda to continue with our commitment towards the support of basketball in Uganda”, a smiling Balunywa said.
The regular basketball season successfully climaxed on Tuesday with D’Mark Power topping the men’s standings on 40 points, same as UCU Canons but with a better basket difference while UCU Lady Canons won the women’s version unbeaten on 42 points from 21 games played.
