Posted inFootball

COMMERCIAL SPORTS GOVERNANCE: Building and Sustaining Corporate Sponsor Confidence in Sports

For decades, Ugandan sports Franchises have suffered from a cycle of short-lived, transactional commercial support. Corporate entities often approach sports sponsorship as mere corporate social responsibility or temporary brand exposure rather than a core strategic asset, leading to a landscape dominated by precarious one-year contracts. To transition from brief deals to multi-year investments, Ugandan sports […]

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