It looks like Azam TV’s mission to be the main football broadcaster in the region is yet to be shaken.
The Tanzanian pay television company early this week unveiled a $2.35m deal that will see them sponsor the Rwanda Premier League for five years.
The deal that comes with mainly broadcasting rights and sponsorship will have the top tier league be named the Azam Rwanda Premier League.
According to www.newtimes.co.rw, the deal was finalized by Azam Media Chief Executive Officer, Rhys Torrington and Rwanda Football Federation (FERWAFA) president Vincent de Gaulle Nzamwita on Monday.
Torrington was later quoted by the newspaper, his remarks from both a sports and business angle.
It is important for your football and for us. I don’t know how many people know Azam but we believe this is the time to be known. Associating with Rwanda’s football will definitely help us penetrate into the ever growing demand for TV entertainment in Rwanda. This is an important day in the history of Rwanda’s football. We are committed to supporting football development in this country
The company will release $350,000 for the upcoming season, then increase the amount to $500,000 in the following four season.
For a league that has not really commanded credible sponsorship over the years, Azam’s presence will go a long way in development that football sector, at least according to Nzamwita.
We are excited after reaching an agreement with Azam TV to sponsor the Rwandan league. We believe that their support will leave an improvement to the welfare of our clubs thus improving the standard of the game
Nzamwita also talked about the potential Rwandan football has to get to the next level.
Rwanda football has potential to excel all around and together with Azam TV, we want to ensure that this mission is achieved. Azam TV already has rights to broadcast the leagues in Tanzania, Kenya, Uganda and Burundi
The 16 teams that play in the Azam Rwanda Premier League that will benefit from this deal include APR, Rayon Sports and SC Kiyovu.
The others are AS Kigali, Musanze, Marines, Gicumbi, Sunrise, Bugesera, Rwamagana, Espoir, Police FC, Amagaju and Mukura Victory Sport.