The Federation of Uganda Football Associations (FUFA) president Moses Magogo has urged sports journalists to be agents of change in the jurisdiction of their respective tasks at hand.
Magogo made the remarks as he officiated on day one of the first ever FUFA Media Course at the federation Technical Center in Njeru near Jinja.
“The media is an important pillar of the development process of football in Uganda. Media is a key stake holder in this process, playing the informative, watch dog and educative roles among others. At the same time, media should be agents of positive change,” he said.
The first ever FUFA Media course started on Wednesday with over 45 sports journalists in attendance.
According to the FUFA Communications director, Ahmed Hussein, the course is further looked at to provide insightful perspectives of better football reporting in Uganda.
“This course will be useful to either parties – FUFA and the media industry. Everyday is a learning process. The media will generate more positive ideas on reporting about football. The federation and the media are inter-twined entities.”
Sports reporters, photo journalists, radio, Television and senior editors as well as invited journalists from each of the 8 FUFA regions (Eastern, Northern, West Nile, North East, Buganda, Kitara, Western and Kampala) are part of this residential course that combines theory and practical sessions.
Course Nitty Gritty
The whole package of the media course is rich and well enticed with a variety of topics related to football development.
Some of these topics include; FUFA and its Development Programmes, CAF and its Development Programmes, FIFA and its Development Programmes, Finance, Event Management, General Management, Planning, Refereeing, Marketing, Communications, and Fans’ engagement strategies.
Course Instructors
Magogo is among the facilitators of the three day’s course. He will be joined by Justus Mugisha (1st Vice President, FUFA), (FUFA Deputy Chief Executive Officer (CEO), Humphrey Mandu, Executive Committee members Ronnie Kalema (Chairperson of the FUFA Refereeing committee), Geofrey Odur Ojok (Chairperson of the FUFA Legal committee), Jackson Nyiima (FUFA Education officer), Dennis Lukambi (FUFA Legal officer), Rogers Byamukama (FUFA Executive Committee member), Ahmed Hussein (Communications Director), Edgar Watson (FUFA CEO), Bernard Bainamani (Uganda Premier League manger), Decolas Kiiza (FUFA Finance Director), Esther Musoke (FUFA Marketing) and Bashir Mutyaba (FUFA Youth Development Officer).
In his first presentation in line with FUFA and its Development Programmes, Magogo hinted on the federation future prospects as ensuring professionalism, commercialization, generation of positive sporting results, sports as economic sector (discussions with tourism), strategy on a five year plan in the areas of governance, membership, marketing and communications, competitions (preaching the clubs Pro Agenda), infrastructure, technical development and strengthening the national teams’ brand.
At the end of the course, the participants will be certified and captured into the FUFA/FIFA Connect databank.
Participants
Sabiiti Muwanga (USPA President), David Isabirye (Kawowo Sports), Mubarak Kasule (SMS Empire / CBS Freelancer), Silvano Kibuuka (Bukedde), Ismail Kezaala (Daily Monitor), Grace Mbabazi (NBS TV), Joel Muyita (Chimpreports), Godfrey Kakungulu (Eastern Uganda Sports Press Association President), Kenneth Arereng (Metro FM), Ceasar Abangirah (Daily Monitor), Yusuf Nampala (Radio Simba), Shafik Ssenoga (The New Vision), Francisco Bwambale (Star Fm), John Batanudde (Red Pepper), Daniel Moi (Northern Region FA), Badru Tok ( West Nile Region FA), Joseph Mutaka (Eastern region FA), Gabriel Esiku (North East Region FA), Edwin Ram (Western region FA), Godfrey Nsingwire (Kitara Region FA), Bashir Bastu Semuyaba (Buganda region FA), James Musasizi (Kampala Region FA), Andrew Amanya( Hope FM-Kabale), Matia Oporya (Apex FM Jinja), Fred Mwambu (Futaa.com), Postiga Kato ( Ssebo FM-Kamuli), Sharon Sarah Adong (Paidha FM), Zakiah Nambuya (B24), Aisha Nakato (Baba FM, Jinja), Henry Musabe (Sports256), Ronnie Lusulire (SK13), Aminah Babirye (Kawowo Sports), Bernard Ochieng (East FM Tororo), Julius Mutebi (HTV/Sun FM), Dennis Bossa (Daily Monitor), Brian Katende (Kingdom TV), Hassan Kirunda (FUFA FM), Shafik Mutebi (FUFA FM), Bosco Omaria (FUFA Graphic Designer), Hamza Nsereko (FUFA Media-National Team), Axam Senkayi (FUFA Media), Zainah Nabatanzi (Edgars Youth Programme), Leila Nankya (Events Planner), George Katongole Kiwanuka (Daily Monitor), Julius Ssenyimba (Kampala Sun), Henry Gama (Liberty FM, Hoima)
Instructors: Eng. Moses Magogo, Ronnie Kalema, Geofrey Odur Ojok, Samuel Mpiima, Justus Mugisha, Humphrey Mandu, Jackson Nyiima, Bashir Mutyaba, Bernard Bainamani, Edgar Watson, Ahmed Hussein, Esther Musoke
Course Coordinator: Jackson Nyiima (FUFA Education Officer)