The power of sporting entities is often exemplified and manifested through explicit branding.
This takes the shape of playing kits, training attires, stadium and office branding, and the like.
Upon this background, Kampala Capital City Authority (KCCA) Football Club has officially launched their new kit that will be used for the 2019 – 2020 season.
Home Kit:
The club’s traditional colours of yellow and blue have been maintained for the home kit.
This time round, the yellow shirt has a few patches of deep blue.
The shorts come in blue with yellow socks.
Away Kit:
The away shirts are blue with stains of yellow patches, yellow shorts and blue socks.
Key features:
There is a star above the crest symbolizing the over 10 Uganda Premier League titles won over the years.
There are invisible lines or textures at the front and back of the new jersey.
On the front and the back of the shirt are textures that need a second and clearer look to get the photographic interpretation.
The textures are nearly invisible and they are a perfect representation of the forces that drive the club 24/7 and 365 days annually (players, technical team and secretariat).
There is an impala leaping forward over the seven hills of Kampala on the left base of the jersey and short.
Since the identity of Kampala city stems comes from an Impala, a type of antelope which used to graze on the slopes of Mengo, the animal hence finds its way on the jersey for obvious reasons.
On the new kit, the Impala is leaping forward a sign that KCCA FC has lived for 56 years and is still growing bigger and stronger.
The stripes:
There also four lines on the right breast of the new kit. This has a small similarity to the 90s club shirt.
It has four parallel lines while the 90s shirt had three but in almost similar positions.
The four parallel lines run from shortest to longest. The top short line signifies players, technical team, management and board of the club.
The second line from the top signifies the various stakeholders like KCCA, National Council of Sports, Ministry of Education and Sports and other Executive bodies like FUFA, CAF, Police among others that support KCCA FC in achieving its strategic objectives.
The third line signifies the sponsors and partners of KCCA FC who are; KCCA, Startimes, MTN, Britam, Prime Media, Vivo Energy, Highland and partners; USPA, Century Cinema, Club Ambiance.
Also, club’s Schools of Excellence such as Kibuli SSS and Masaka SSS.
The fourth and final line is the biggest line. This signifies the fans of the club who are great to the success of the club.
The kit costs 30,000 each.
Not Bad Kcca Fc Is Growing 24/7