The Tusker Lite Mt Rwenzori Marathon continued its international push with a high-profile activation in Cape Town, South Africa, leveraging the globally renowned Two Oceans Marathon to grow its footprint ahead of the August 22 race in Kasese.
This latest engagement comes just days after a similar activation at the Kilimanjaro Marathon in Moshi, Tanzania, highlighting a deliberate regional and international build-up by the organisers.
Held on April 10, a day before the Two Oceans Marathon, the Tusker Lite Mt Rwenzori Marathon hosted a shake-up run at Camps Bay Tidal Pool in partnership with the Uganda High Commission in Pretoria.
They drew runners from around the world for a lively session along the Atlantic Seaboard that combined light jogging, music, dance, and social interaction while introducing the Ugandan race experience.
Uganda’s High Commissioner to South Africa, Paul Amoru, flagged off the run and used the opportunity to rally international runners to take part in the Kasese event later this year.
“We look forward to welcoming many of you to Uganda for the Tusker Lite Rwenzori Marathon,” he said, expressing optimism that the Cape Town engagement would translate into increased participation in August.
The Cape Town activation comes at a significant moment for the Tusker Lite Mt Rwenzori Marathon, following its elevation to a World Athletics Label Race and inclusion on the global calendar.
The status also means the race now serves as a qualifier for events such as the Two Oceans Marathon.
Lead organiser Amos Wekesa said the presence at Two Oceans was both strategic and timely, given the marathon’s growing global recognition.
“This is about meeting runners where they are and inviting them into something unique,” Wekesa said. “With our new status on the World Athletics Calendar, we are seeing stronger interest from international athletes, and activations like this help convert that interest into participation.”
Beyond the shake-up run, the team also participated in the event’s Expo, where more than 100 exhibitors showcased products and experiences to thousands of runners.
The Tusker Lite Mt Rwenzori Marathon stand attracted steady traffic, with athletes and race stakeholders engaging the team to learn more about the event.
Tusker Lite Brand Manager at Uganda Breweries Ltd- Sandra Againe said the Cape Town activation reflects the marathon’s evolution into a globally relevant event.
“This is one of the defining phases for the marathon,” Againe said. “Showing up on the global stage allows us to engage new audiences, build meaningful partnerships, and deliver an experience that resonates beyond Uganda.”
Registration is now open via www.rwenzorimarathon.com/registration.
Meanwhile, South African athletes dominated the 2026 edition of the Two Oceans Marathon, with Arthur Jantjies securing a breakthrough win in the men’s ultra race, while Gerda Steyn continued her dominance in the women’s category.
